Responding to a challenge from Align Technology, Inc., maker of Invisalign, the National Advertising Division recommended that SmileDirectClub modify certain of its comparative advertising claims, while finding that others were sufficiently substantiated.
Continue Reading NAD Recommends SmileDirectClub Straighten Out Some of its Aligner Advertising Claims
National Advertising Division
Pasta La Vista: NAD Recommends Goya Discontinue “Puerto Rico’s Favorite Pasta” Claim
The National Advertising Division (“NAD”) has recommended that Goya Foods, Inc. toss claims that its Excelsior brand pasta is “Puerto Rico’s Favorite Pasta,” following a challenge by Goya’s competitor, Riviana Foods, Inc. …
Continue Reading Pasta La Vista: NAD Recommends Goya Discontinue “Puerto Rico’s Favorite Pasta” Claim
Advertiser Presses Snooze on NAD: Claims Referred to FTC
On February 25, the National Advertising Division (“NAD”) referred Nectar Sleep’s “Limited Offer: $125 Off + 2 Free Pillows” claim to the FTC after the advertiser declined to participate in the NAD’s self-regulatory process.
Continue Reading Advertiser Presses Snooze on NAD: Claims Referred to FTC
NAD Finds Responsibility for “Made In USA” Does Not Extend to Third-Party Customer Reviews
In a challenge brought by Aquasana, Inc., the NAD determined that Advanced Purification Engineering Corp. (APEC), a manufacturer of water filtration systems, was not responsible for substantiating or correcting “Made in USA” claims made in customer reviews posted on third-party sites.
Continue Reading NAD Finds Responsibility for “Made In USA” Does Not Extend to Third-Party Customer Reviews
NAD Stops Spread of Confusion After Condiment Makers Lay it on Thick
The National Advertising Division of the Council of Better Business Bureaus (“NAD”) has settled competing challenges between Kraft Heinz, the maker of Heinz Real Mayonnaise, and Unilever, the maker of Hellmann’s REAL Ketchup.
Continue Reading NAD Stops Spread of Confusion After Condiment Makers Lay it on Thick
Anheuser-Busch Taps National Advertising Division to Scrutinize MillerCoors’ “Know Your Beer” Campaign Claims
MillerCoors launched a “Know Your Beer” campaign that included digital vignettes featuring beer customers who were asked to taste two unnamed beers (Miller Light vs. Bud Light), determine which beer had “more taste,” and select their choice. When the identities of the two beers were revealed, the vast majority of participating consumers expressed surprise at having chosen Miller Lite over Bud Light.
Continue Reading Anheuser-Busch Taps National Advertising Division to Scrutinize MillerCoors’ “Know Your Beer” Campaign Claims
Consumer Protection in Retail: Weekly Roundup
This past week, several consumer actions made headlines that affect the retail industry.
Continue Reading Consumer Protection in Retail: Weekly Roundup
Consumer Protection in Retail: Weekly Roundup
This past week, several consumer actions made headlines that affect the retail industry. Continue reading for our weekly roundup.
Continue Reading Consumer Protection in Retail: Weekly Roundup
Consumer Protection in Retail: Weekly Roundup
This past week, several consumer actions made headlines that affect the retail industry. Continue reading for our roundup. …
Continue Reading Consumer Protection in Retail: Weekly Roundup
Consumer Protection in Retail: Weekly Roundup
This past week, several consumer actions made headlines that affect the retail industry. Continue reading for our weekly roundup. …
Continue Reading Consumer Protection in Retail: Weekly Roundup