As reported on the Blockchain Legal Resource Blog on August 27, 2019, The Federal Trade Commission reached a settlement with the promoters of chain-based cryptocurrency schemes—Thomas Dluca, Louis Gatto, Eric Pinkston and Scott Chandler—in which the defendants promised recruits big rewards in exchange for a small payment of bitcoin or Litecoin.
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Branded keyword advertising—bidding for your company’s website to feature prominently near a search engine’s results for branded or trademarked terms—has been around for over a decade. But a recent line of cases concerning branded keyword advertising should be of concern to all online vendors.
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