Tag Archives: Endorsement

FTC Dresses Down Lord & Taylor

FTC Dresses down Lord & TaylorYesterday, the Federal Trade Commission laid down a clear marker for retailers in announcing a settlement with Lord & Taylor. This is the agency’s first native advertising case since issuing its Enforcement Policy Statement on Deceptively Formatted Advertising and its Native Advertising Business Guidance in December 2015.… Continue Reading

Advertising Tips for the New Year: A Few Lessons from the FTC’s Recent Enforcement Efforts

Most marketers and retailers know that the consumer protection laws require that their advertising claims be substantiated, truthful and not misleading. But the new year is a good time to take stock of advertising campaigns, practices and procedures to make sure they pass muster under the Federal Trade Commission’s (FTC’s) latest guidance. The FTC’s recent … Continue Reading