A public relations company and a publisher have been caught in the FTC’s net after using influencer marketing to help promote an anti-Zika mosquito repellant during the 2016 Brazil Summer Olympics.
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FTC Issues First Endorsement Case Against Social Media Influencers
On September 7, 2017, the FTC announced its first-ever case against social media influencers. In its complaint, the FTC alleged that two widely followed gamers posted messages endorsing an online gaming service without disclosing that the two jointly owned the company.
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Online Retailer Will Eliminate Most Incentivized Reviews
On October 3, 2016, Amazon announced that it will eliminate incentivized reviews – reviews written by customers in exchange for free or discounted products – except those reviews facilitated through the Amazon Vine program.
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FTC Dresses Down Lord & Taylor
Yesterday, the Federal Trade Commission laid down a clear marker for retailers in announcing a settlement with Lord & Taylor. This is the agency’s first native advertising case since issuing its Enforcement Policy Statement on Deceptively Formatted Advertising and its Native Advertising Business Guidance in December 2015.
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Advertising Tips for the New Year: A Few Lessons from the FTC’s Recent Enforcement Efforts
Most marketers and retailers know that the consumer protection laws require that their advertising claims be substantiated, truthful and not misleading. But the new year is a good time to take stock of advertising campaigns, practices and procedures to make sure they pass muster under the Federal Trade Commission’s (FTC’s) latest guidance. The FTC’s recent