A longer version of this blog post originally published in March 2023 online by Retail TouchPoints. Reproduced with permission. Further duplication is not permitted.
Retailers often face brand policing challenges on online resale platforms such as Wayfair, Overstock.com, and eBay. Third-party resellers account for a significant portion of sales on these websites, where they are able to reach a large number of US consumers, and problems arise daily, often relating to brand owners’ dissatisfaction with the resellers and their sales practices. How can trademark and copyright laws help?
Continue Reading Policing Your Brand On Online Marketplaces: A Brief IP Overview For Retailers