This past week, several consumer actions made headlines that affect the retail industry. Continue reading for our roundup.
Continue Reading Consumer Protection in Retail: Weekly Roundup
Christopher J. Dufek
FTC Continues Crackdown on Misleading Online Marketing Tactics
Posted in Advertising & Marketing, Consumer Protection
On August 7, 2017, the FTC announced that it obtained a court order temporarily halting an online marketing scheme that deceptively lured shoppers into expensive negative option plans. The FTC alleged that defendants used initial low-cost trial offers to hook consumers into expensive monthly shipments without properly disclosing the terms and conditions of the deal or properly obtaining their consent.
Continue Reading FTC Continues Crackdown on Misleading Online Marketing Tactics