Children’s Advertising Review Unit

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CARU, the Children’s Advertising Review Unit of BBB National programs, issued a compliance warning last week, reminding industry that the self-regulating body on children’s advertising and privacy intends to enforce its advertising guidelines in the metaverse, just like in the real world. …
Continue Reading Children’s Advertising Rules Apply in the Metaverse Too, CARU Says.

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. The first decision involves fashion retailer Primark and the second decision, involved Moose Toys.
Continue Reading CARU Recommends Companies Modify Advertising that Perpetuates Gender and Cultural Stereotyping

The Children’s Advertising Review Unit has recommended that Moose Toys, an Australian toy company, modify ads and packaging of its “Little Live Pets Gotta Go Turdle” toy to disclose that kids should not eat the synthetic “Turdle food” that comes with the toy. CARU also recommended that future promotions of the toy depict adult supervision.
Continue Reading CARU Wades Into the Water With “Gotta Go Turdle” Toy – Recommends Better Disclosures for Kids and Adult Supervision in Ads

In a rare “some assembly required” and “parts not included” decision, the Children’s Advertising Review Unit, a division of BBB National Programs, scrutinized advertising for Micro Machine toys.
Continue Reading CARU Requires Toy Company to Modify Ads to Show Limited Scope of Playsets, Adult Assembly Required, and Real Toy Play

The Children’s Advertising Review Unit, a part of BBB National Programs, released its revised Children’s Advertising Guidelines earlier this month. These new Guidelines will go into effect in January 2022 and contain some notable changes.
Continue Reading Children’s Advertising Review Unit Issues Revised Guidelines for Advertising to Children