The Ninth Circuit Court of Appeals recently affirmed the dismissal of a putative class action lawsuit brought by a consumer who claimed that The Kroger Company supermarkets falsely advertised its spreadable fruit product containing fruit-based sweeteners as “Just Fruit.”
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Advertising & Marketing
FTC Brings Action Against Motocross and ATV Parts Manufacturer for False “Made in USA” Product Claims
The FTC announced a settlement with Cycra, Inc., a manufacturer of motocross and ATV parts, and the company’s owner for falsely claiming their products were made in the USA while importing parts from Asia and Europe. …
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FTC puts nearly 700 companies on notice of potential penalties for deceptive health claims
Nearly 700 companies (670 to be exact) are recipients of a letter from the Federal Trade Commission, putting the companies on formal notice that failing to have proper substantiation for health claims (the Substantiation Notice) or engaging in misleading use of testimonials or endorsements (the Endorsement Notice) could result in civil penalties.
Continue Reading FTC puts nearly 700 companies on notice of potential penalties for deceptive health claims
FTC Announces Orders to Address Deceptive Advertising on Social Media and Video Streaming Platforms
On March 16, 2023, the Federal Trade Commission announced it issued orders to eight social media and video streaming platforms seeking Special Reports on how the platforms review and monitor commercial advertising to detect, prevent and reduce deceptive advertisements, including those related to fraudulent healthcare products, financial scams and the sale of fake goods.
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FTC is “Talking Trash” and Zeroing-in on “Recyclable” Claims
The FTC has announced the next step in its ongoing review of the “Green Guides.” According to the FTC’s most recent announcement, it is zeroing-in on “recyclable” claims and will be hosting a workshop titled “Talking Trash at the FTC: Recyclable Claims and the Green Guides.”…
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Retailers Must Be Careful With Private Label Credit Card Advertising
The FTC unanimously approved a consent order this week requiring Credit Karma, LLC to pay $3 million dollars for allegedly advertising to consumers that they were “pre-approved” for credit card offers, when in reality, the customers were not pre-approved, and in fact, were frequently rejected.
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FTC Extends Deadline for Public Comment on Green Guides to April 24, 2023
The FTC has announced that it is extending by 60 days (from February 21 to April 24, 2023) the public comment period on potential updates to the agency’s “Green Guides.”…
Continue Reading FTC Extends Deadline for Public Comment on Green Guides to April 24, 2023
FTC Brings Action Against Pyrex Glass Manufacturer for “Made in USA” Products Imported From China
The FTC announced an enforcement action against Instant Brands LLC, manufacturer of Pyrex-brand products, for allegedly marketing certain glass measuring cups as “Made in USA” and “American as Apple Pie” while importing those products from China.
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FTC Revises Longstanding “Dietary Supplement Guide” to Cover all Health Products
The FTC has just announced a release of updated “Health Products Compliance Guidance” to help advertisers ensure that claims about the benefits and safety of health-related products are truthful, not misleading, and supported by science.
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FTC Issues Green Guides Questionnaire
As we recently reported, the FTC voted to issue a notice in the Federal Register seeking input on updating its Green Guides. The FTC’s notice seeks input on a number of areas addressed by the current Guides, which last were updated in 2012.
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